For two decades Cathey has been applying these nine basic rules to her own business as a marketing consultant. She has been able to generate sales increases of thousands of percent for her clients. And as a public speaker she has helped hundreds of individuals and companies find it in themselves to take charge of their own marketing. She does it by getting people to love her.
Jeff likes to think that his 30 years as a copywriter and creative director in advertising, his snooty education from elitist institutions like Amherst and Art Center, his worldly experience, his tedious wall-full of creative awards, and the literally billions in profits his clients have enjoyed from his campaigns make him some kind of expert on marketing.
He’s right, but we still shouldn’t encourage him.